Existential Creative

Does your business exist? Keep it that way.

Get marketing creative from an ad guy who's old enough to know there are no sure things, silver bullets or Ten Easy Steps for connecting with your intended audience through words and pictures.

With over 30 years as an award-winning advertising creative, Pete VR has seen a lot of marketing trends come and go. No matter how fangled (new or old) the medium, it's still about weaving words and pictures to uniquely convince a mind to alter its perceptions and predilections enough to do something it had no intention of doing a millisecond before. Sounds hard, eh? Because it is. And because it is, few can do it.

A lot of Pete's clients think he's one of those few. At least they say as much here. In 2001 Pete founded the Holland, Michigan based one-man advertising agency, Captivation Capital, offering creative services for selected clients on a freelance basis. 

As the Captivation Capital branding transitions to Existential Creative over 2025, feel free to visit CaptivationCapital.com. Then let's talk BEP: Business Existence Preservation.